A project for the store Indian Corner Rio Grande, which sells Native American jewelry and handicrafts from the USA. My task was to redesign an existing online shop and make it higher performing.
Relaunch of the online shop using a new template optimized for the most common devices and designed to be search engine friendly. The template had to be compatible with the modified shop system. I adapted the fonts and colors to match the new corporate design. In addition, I designed the Indian Corner online magazine, which provides customers with valuable information about the product range and reports on news and promotions from the store.
Design of a new corporate design to create a target group–oriented and contemporary brand appearance, including a new set of business stationery with business cards, letterheads, and envelopes. As part of this process, I revised the color scheme, the positioning of individual text and visual elements, as well as the line weights of the existing logo.
The corporate color is a turquoise shade, representing the turquoise gemstone commonly used in Native American jewelry. The corporate font is Geometric Slabserif 703, whose strong slab serifs evoke the lettering of old Wild West saloons. The cream-colored, uncoated natural paper emphasizes the naturalness and authenticity of the jewelry.
After developing a new corporate design, I created various printed materials required for customer communication and the online shop’s marketing, such as flyers, brochures, posters, and stickers. In addition, I produced print-ready designs for packaging materials, including parcel tape, stamps, and a printed silver polishing cloth as a giveaway.
As part of the project, I produced product images for boots, hats, and jewelry for the online shop.
